Or a library’s card catalog? 2. The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. Economic convergence in recent years has been most visible in company mergers. Johnson, Steven Everything Bad Is Good for You (Riverhead, NY: Riverhead Books, 2005). How about a street-side pay phone? [1] Robert McChesney has argued that media ownership threatens our democracy. Organic convergence is what happens when someone is watching a television show online while exchanging text messages with a friend and also listening to music in the background—the “natural” outcome of a diverse media world. You are not authenticated to view the full text of this chapter or article. Altogether, this makes studies of media convergence, both its approaches and its results, highly relevant for the understanding of the digital creative economy. 105 Review the viewpoints of Henry Jenkins, Steven Johnson, and Nicholas Carr. The distinctive Polaroid look—caused by uneven color saturation, underdevelopment or overdevelopment, or just daily atmospheric effects on the developing photograph—is emphatically analog. But convergence isn’t just limited to technology. In reality, audiences want the new work to offer new insights and new experiences. 24 May 2007. Global convergence is the process of geographically distant cultures influencing one another despite the distance that physically separates them. The first one is the key role of the demand for entertainment. Technological convergence is when different kinds of technology merge. Such a cultural sea change causes a significant generation gap between those who grew up with new media and those who didn’t. 13 March 2009. [2] Star Wars might be the most powerful transmedia franchise, earning more than 22 billion dollars in 30 years.[3]. Paul Keller – nigerian VCDs at kwakoe – CC BY 2.0. Second, corporate concentration. Economic convergence is when a single company has interests across many kinds of media. Economic Convergence. » Blog Archive » isthisarg.org Social Media Digest for May 10th, CHAPTER 1 The Era of Convergence: Primed for Transmedia Storytelling, Technological Convergence: Content in the Digital Age, Economic Convergence: Media Consolidation, If there are no prior comments there, a comment entry form will appear automatically, If there are already comments, you will see them and the form will be at the bottom of the thread. Simply barraging consumers with branding is not enough. Justin Wyatt describes such marketable content in High Concept, arguing that the most lucrative franchises are those claiming a cast of stars, a distinctive style, and an easily digestible premise. Stories flowing across several kinds of media platforms is one component—for example, novels that become television series (. Major publications have been experimenting with television and software applications since the 1970s and 1980s. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. In Rich Media, Poor Democracy: Communication Politics in Dubious Times. All of these habits, formerly common parts of daily life, have been rendered essentially obsolete through the progression of convergence. Cultural convergence has several aspects. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. In higher-income countries… Economic convergence in media (ownership) Paper instructions: Instructions: 1. “This Is Not a Mixtape,” Pitchfork, February 22, 2010, http://pitchfork.com/features/articles/7764-this-is-not-a-mixtape/2/. “Convergence? Indeed, fans are looking for deeper experiences in the stories they love. For example, in the entertainment industry a single company may have interests across many kinds of media. The old definitions that provided separation between Radio, TV, Cable, Newspapers, and … It is the convergence of many media technologies allowing one media product to perform many different tasks. Similarly, dispersing narrative information across a wide range of channels (divergence) encourages consumers to pull together all the information and form a unified story (convergence). How the media interacts with the society today. In the first phase, telecommunication and IT market merge with each other, and both permeate with media market in the second phase81. The domination of mainstream media outlets by corporate conglomerates makes maintaining and nurturing a franchise relatively easy. Odds are it’s been a while. Economic convergence ■ Market convergence and regulatory convergence The term market convergence means merging of telecommunication, information technology and media markets. Media conglomerates can retain a percentage of the profits from each branch, rather than having to outsource such components to a competitor. “Once I was a scuba diver in a sea of words,” Carr reflects ruefully. Media technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks. Cassettes, Polaroid cameras, and other seemingly obsolete technologies have been able to thrive—albeit in niche markets—both despite and because of Internet culture. Hogan, Marc. 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